The character for blessing.

Discovery Set

$75.00
New
The Story
A house that puts a wish in every bottle, and the character for blessing under the foot of it.

ZHUFU works in natural essential oils and takes its name and the form of its bottle from bamboo. Every release carries a wish, for harmony, long life and gentle prosperity, and the character for blessing is engraved into the foot of each one.

Chinese cultural symbolism meets contemporary design here. Every release carries a written story, and each one names the person who made it.

The Perfumer
Meng Gu · Jinyu Ju
The Brand

ZHUFU takes its name and the form of its bottle from bamboo, and the character for blessing is engraved into the foot of every one. Each release carries a wish: for harmony, long life and gentle prosperity. The house works in natural essential oils and writes a story for every release, so a bottle here starts from persimmons ripening in a basket, tea and tobacco in a cabin on a midsummer night, or the Jinmao Tower.

Chinese cultural symbolism meets contemporary design across a range that runs from a gourmand built on named tea cultivars through to conifer woods and pale florals. The green tea there is Yabukita, Samidori and Okumidori rather than one flat green, the fruit arrives from Haikou, Hainan and Guangdong, and every release names the person who made it.