Jouissance Parfums is a London fragrance house founded by Cherry Cheng, whose academic formation spans Sotheby's Institute of Art and Goldsmiths, University of London. The brand was born from the books that get read beneath the sheets — transgressive works of female authorship that still unsettle and captivate. Its name comes from a concept explored by French feminist writer Hélène Cixous: a sensual, mystical abundance understood as the source of female creative power, linked to women's capacity for pleasure that transgresses the limits set for it.

Jouissance fragrances are made to provoke. Trained in classical traditions but driven to disrupt, each composition moves between the shocking and the sublime — animalic undertones, aldehyde accents, accords that surface buried memory. Beyond the bottle, the brand cultivates a living cultural community: sourcing out-of-print books, hosting salons, banquets, and film screenings, and supporting the next generation of female creatives through commissions and collaborations. Écriture féminine — the specificity of women's language and expression — is the animating principle behind everything Jouissance makes.