Altra was founded by Beckielou Brown and Bridget Plant, lifelong friends and co-founders who set out to build a natural scent experience that celebrates beauty in every form while respecting the planet. As Perfume-Creator, Beckielou works entirely without synthetic molecules, drawing her compositions from the unexpected friction between nature and the built world, letting architecture and urban environments shape her interpretations of scent.

That founding idea has grown into an ongoing question of what scent is and what it could be — nature pulled out of its familiar setting and rebuilt into something unfamiliar, almost otherworldly. It plays out across three collections, Skin Scents, Altra Intense, and Future Florals, 100% natural, vegan, and cruelty-free, hand-blended and housed in an infinitely refillable bottle as part of a wider Profuture ethos. Altra calls it a new world of Future Nature.