Rice Cake

Soft steamed rice and green fig leaf make the opening feel like a freshly cooked pot on the table, calm and a little starchy, with a gentle, leafy sweetness.

As it moves, rice cake and sesame come forward, adding a chewy, slightly nutty comfort that really does echo mochi and tteok more than frosting or bakery sugar. A touch of amber, white musk, and green tea in the base keeps everything soft, milky, and clean-edged rather than heavy, like the air after a family meal when you’re still sitting around talking.

Built around the New Year tradition of 백설 (Baek Sul), it feels like a small ritual of luck and new beginnings you can carry any day of the year.

KST Scent is a Korean-American fragrance house based in the United States, crafting perfumes that weave Korean culture, queer identity, and personal memories into scent-driven stories.

As part of LV1 Studio, its fragrances reinterpret Vietnamese and Korean heritage through a queer, contemporary lens, translating New Year traditions, modern Korean queer culture, and nightlife into olfactive experiences.

The brand is LGBT-owned, created by Vietnamese American perfumer James Nguyen and his partner, Korean creative director Kael Jeong, whose shared backgrounds ground KST Scent’s lineup in emotionally vivid, culturally rooted perfumes rather than conventional luxury tropes.