Vacanza began with entrepreneur Jonathan Keren's move from New York to Amsterdam, where a single question took hold: what if scent could carry you somewhere else, without ever packing a bag? Keren turned that question into perfume as a vehicle for departure, partnering with celebrated perfumer Frank Voelkl to translate specific places into wearable atmosphere rather than literal geography.

The debut collection moves between Kyoto, Megève, and Cap Ferrat, each fragrance built to be worn alone or layered into something more personal. Bottles are finished with caps cut from Spanish stone, no two alike, designed to double as a diffuser long after the spray fades. The formulas are high-concentration eau de parfum, made with responsibly sourced naturals and left free of parabens, phthalates, and artificial colorants.