Ghost Stories Parfums began with founder Kelton, a longtime fragrance collector frustrated that no one was making the highly-themed, gothic, folklore-inspired scents wanted for a personal collection — so self-taught perfumery followed. Kade joined soon after, and together they built an independent fragrance house out of Utah Valley, devoted to scent as inherited story.

Every fragrance begins as a specific legend or ghost story, translated into scent and catalogued the way a case file might be — a structure the brand makes explicit through its Paranormal Research Department line. Each formula is narrative-driven and hand-crafted in small batches, matured for weeks before it ships. Folklore is treated as raw material, built on the idea that scent reaches the same part of the brain that holds memory, able to resurrect a place, a season, a presence long thought forgotten.