The Afters

The city is loud and the night is wide open.

There's warmth in the air — something resinous and slightly smoky, like incense burning somewhere down the street. Black cherry runs through it, dark and ripe, giving way to the cool heat of saffron and the earthy depth of patchouli. A whisper of dried rose petal softens everything, rounded by the low sweetness of honey.

Then comes the part that lingers: sandalwood and labdanum pulling the whole thing deep and close, with vanilla and musk making it feel like a second skin. This is the feeling of getting dressed with somewhere real to be — confident, unhurried, a little electric. It moves from something bold and charged to something warm, shadowy, and impossible to ignore.

For the parties, the people, and everything that comes after.

Top: Tobacco, Black Cherry, Frankincense
Middle: Saffron, Patchouli, Dried Bulgarian Rose Petal, Manuka Honey
Base: Sandalwood, Labdanum, Vanilla Absolute (Madagascar), Musk

Hand-poured in Brooklyn.

IDA was founded by Ida Giancola, built on the belief that boldness is its own kind of power. Inspired by an era of unapologetic glamour — the kind that filled Studio 54 until sunrise — IDA exists as a direct reaction to the minimalist, skin-first aesthetic that has dominated modern fragrance. Giancola launched the brand as an extension of her own personality: loud, dramatic, and fully committed to a good story.