La Vaina

Mr. Moss was never planted; he just came up.

He grows free and answers to nobody. Wood sits low and steady beneath him, holding like a trunk, while something leafy and resinous climbs over the top of it — a green built in a lab, not cut from any field. Fresh in the way growing things are fresh. The house works in color, and his color is energy: freedom that arrives without asking and takes up more room than it was given.

A note on labelling: this fragrance is formulated at extrait de parfum strength. The bottle and box read eau de parfum, as the packaging was produced before the current formulation.

• Antonio Lasheras

Pills started where the training should have been. Antonio Lasheras spent years inside olfactory marketing making scents for other companies, and the shortages never let up. Instruction barely existed. Classic and modern formulas were hard to study, the raw materials harder still to get hold of, so the learning happened alone. Mallo, a house of handmade limited compositions, came out of that. Pills was built with Teresa Klus as a lab where creators develop ideas without being told no.

Every Pills fragrance carries a color, since the house gives each emotion a hue. Green belongs to what's untamed and free. Blue holds freshness and depth at once. Collections arrive with their own illustrations and invented characters, worked out with graphic design studios. The perfumes aren't built to be liked by everyone. They're built to provoke, and that suits the people they're made for.