Ruh

You move through a dim, amber-lit room, wrapped in something that feels both familiar and new.

Ruh (रूह) is Hindi/Urdu word that translates to “soul” or “spirit.” It speaks to the deepest part of us the unseen, the eternal, the essence of who we are.

Saffron and clove glow like warm spice in the air, never loud, just steady. A soft trace of rose threads through the warmth, subtle enough to feel like a memory rather than a flower. Sandalwood and vanilla ground everything in a smooth, skin-like comfort that suits jeans as easily as silk. You reach for it when you want intimacy without fuss, a calm, soulful aura that belongs to you alone.

Mitti Parfum is an artisanal fragrance house rooted in South Asian heritage and hand-poured in small batches in Delaware, USA, created as a tribute to the soil, monsoon, and rituals that shaped its founders.

Its perfumes translate memory into scent, weaving notes inspired by temple flowers, childhood summers, and petrichor into modern compositions that sit between tradition and contemporary ritual.

Mitti Parfum is a two-person creation by founders Neerav and Ridhima, who design everything from the perfume formulas to the bottles themselves, treating each fragrance as a wearable story of where they come from and who they are becoming.