Morel Map

The forest wakes after a night of spring rain, damp earth breathing underfoot.

Pale birch leaves unfurl, their green sharp and alive. The air hums with red currant and fir, cool light moving between trunks slick with rain. Deeper in, shadows grow soft around violet leaf and morel mushrooms pushing through loam. A faint sweetness—floral, mineral, almost secret—drifts beneath the canopy. Time slows near the dead elm, where moss climbs over bark and the ground turns darker, rich with decay and life intertwined. It’s the quiet of new growth and the memory of last year’s fall, an earthy map of where wild things return.

Top: Birch Leaf, Balsam Fir Needle, Red Currant, Wisconsin Wood Violet
Middle: Violet Leaf, Galbanum, Morel Mushrooms
Base: Oakmoss, Dead Elm Tree, Forest Floor

Clue Perfumery, a new fragrance brand based in Chicago, offers an intriguing collection of artisanal scents designed to captivate and transport customers to a world of olfactory mystery.

Every fragrance is formulated, bottled, and shipped by hand from their lab in Chicago.

Clue Perfumery's approach combines whimsy, curiosity, nostalgia, sculpture, and graphic design, creating an immersive experience that goes beyond traditional perfumery.