Calahorra

Green vines climb a stone tower while warm resins settle in the shade below.

This is architecture rendered in air, drawn from a vertical garden set inside a historic tower in Elche, where a cafe was imagined among the leaves. Green mandarin and allspice catch the first light, bright and a little peppery, like morning over the palm groves. Then thyme and rosewood unfold, herbal and soft, the feeling of foliage brushed by a passing hand. Sugar cane lends faint sweetness; witch hazel, a cool green hush. As the air warms, patchouli, copaiba, and ho wood gather low and resinous, with guggul and storax adding a smoky, balsamic glow.

It feels like standing inside a living wall of green, stone holding warmth long after the sun has moved on, earthy and verdant and rooted where craft and nature meet.

Woha Parfums began inside an architecture studio. Founded by Spanish architect Antonio Maciá, whose Elche practice draws its name from the idea of a World Of Holistic Architecture, the house treats fragrance as another way of building. Working with perfumer Alejandro Ponsà, Maciá set out to render the studio's own projects as scent — asking how a space is perceived not only through the eyes, but through the nose.
That idea took shape as Liquid Architecture, a planned collection of ten limited-edition fragrances, each tied to one of the studio's earlier projects in Elche and its immediate surroundings. The opening chapter, Calahorra, traces a café conceived through a competition for the historic setting of the city's Calahorra Tower, a structure marked by centuries of change. A later release, Los Ojos de Tu Piel, turned to an industrial building near the Santa Pola salt flats. Slow, artisanal, made with natural materials.