FLOD

Salted air thickens over black volcanic sand as the sky folds into steel.

The wind carries crushed pine and mineral spray, whispers from a sea that never rests. Waves gather force—vast, solemn, unstoppable—pulling the scent of seaweed and scorched wood into a single breath. Beneath it all lingers a damp whisper of earth, raw and electric, the pulse before the water takes everything. It smells of endings and renewal at once: the quiet surrender to nature’s enormity, the beauty in its ruin.

Key Elements: Icelandic Seaweed, Scorched Siberian Pine, Acrid Air, Geosmin, Ambroxan

"The big wave. Nearly everything is underwater. The weather is still but has been unpredictable so far, with briny tar and smoke trails flittering through the air. Chimney tops and statue heads break the surface, and few floating structures survive the watery destruction. We all saw the warning signs but chose to scroll by in our little lives, and now, I guess, it’s too late. Everything is silent except for ghostly voices, echoing ship horns, and the big wave breaking in the distance. 

Unsure if this is real —my imagination or past memories? Dark clouds surround me but a ray of light breaks through. Is it guiding me?"

Fischersund is a family-run perfumery and art collective anchored in downtown Reykjavík, where musician, visual artist, and self-taught perfumer Jónsi — lead vocalist of Sigur Rós — joined siblings Lilja, Ingibjörg, and Sigurrós, along with partners Sindri and Kjartan, to build something that resists easy category. Founded in 2017, it operates out of a space that is simultaneously a shop, a gallery, a venue, and an installation — a place designed, in the brand's own words, to let the senses synthesize and harmonize.

At the center of the practice is handcrafted fragrance: perfumes that are hand-blended and hand-poured in Iceland, drawn from oils and herbs sourced from the Icelandic wild, and packaged sustainably. Lead artisan Sigurrós Birgisdóttir oversees production in the Súðarvogur workshop, where each scent is developed in close conversation with the bespoke music and visual work the collective produces. The result is a body of work in which scent, sound, and image arrive together — not as adjacencies, but as a single sensory argument.