Cashmere

A poem from second-century China set the brief: bright sun on the spirit, a gentle wind that holds without gripping.

What emerged was something almost paradoxical: a gourmand without hunger, a warmth without weight. Guaiac wood brings a faint smokiness and a resinous softness. Ambrette seed lends a plant-derived warmth that feels almost bodily, almost textile — that specifically fluffy quality the name promises. Jasmine sambac threads through at its most restrained. White musk, two sandalwoods, orris, and a whisper of vanilla anchor everything in a creamy, luminous finish that lingers rather than announces. This is the kind of warmth that feels less like wearing something and more like being held by it.

Notes: Aldehydic, Ambrette Seed, Jasmine Sambac, White Musk, Sandalwood (West Indian), Sandalwood (Australian), Cashmere Wood, Orris, Guaiacwood, Vanilla

Founded in 2017, Aromag is a fragrance brand that creates perfumes inspired by Chinese culture and aesthetics. The name Aromag blends ‘aroma’ and ‘magazine’, reflecting China’s scholarly perfume tradition. In Chinese, it’s called 岩兰 (Yán Lán), evoking vetiver and rock-dwelling orchids.

Aromag’s philosophy emphasizes ‘blank space’ and ‘restraint’ in fragrance creation, aiming to revive Eastern-style elegance. This approach results in perfumes that are uniquely rooted in Chinese cultural traditions while embodying a sense of quiet sophistication.

• Olivier Cresp