En Plein Air

Grass imprints on bare skin, underwear in hand, stranger's lips, Rohmer films at La Cinematheque Française, cruising thrill, typewriter keys listing explicit details, and secret witching hour...En Plein Air is crafted from pieces of Catherine M's life.

Best known for her erotic memoir The Sexual Life of Catherine M, she also exists in the art world as the editor of Art Press, a magazine she co-founded in 1972. With a detached, intellectual approach, she tackles art, sex, and hedonism, masking a girlish longing to belong. Embrace En Plein Air for an understated scent that reflects an art critic en route to an orgy.

“So; in the end, even words – which should help to distinguish us from each other – serve to fuse us all together and to accelerate the annihilation of the senses that we are all trying to achieve in those moments.”
- Catherine Millet The Sexual Life of Catherine M

Bright, acerbic, fresh. Amorous alfresco exploits.

Jouissance Parfums is a London fragrance house founded by Cherry Cheng, whose academic formation spans Sotheby's Institute of Art and Goldsmiths, University of London. The brand was born from the books that get read beneath the sheets — transgressive works of female authorship that still unsettle and captivate. Its name comes from a concept explored by French feminist writer Hélène Cixous: a sensual, mystical abundance understood as the source of female creative power, linked to women's capacity for pleasure that transgresses the limits set for it.

Jouissance fragrances are made to provoke. Trained in classical traditions but driven to disrupt, each composition moves between the shocking and the sublime — animalic undertones, aldehyde accents, accords that surface buried memory. Beyond the bottle, the brand cultivates a living cultural community: sourcing out-of-print books, hosting salons, banquets, and film screenings, and supporting the next generation of female creatives through commissions and collaborations. Écriture féminine — the specificity of women's language and expression — is the animating principle behind everything Jouissance makes.