It wouldn't be a full supermoon without a special gift...

Do you love tea scents? Enjoy a special gift from ROAN with purchases over $150+.

ROAN, founded in New York by Helen Lee, is a genderless and vegan fragrance brand celebrating the global journey through tea-inspired scents. Each fragrance spotlights tea as the central note, and we immediately fell in love. 

You must experience Sahara Song (their latest release) and Mountain Memories (our personal favorite!)...and of course, the entire colleciton.

Shaman Perfumery brings a plunge into darkness, courtesy of Tada from Thailand. 

Yes, that's right...Tada Perfumer has an exciting new project! 

Each creation is crafted from seemingly simple notes with deeply immersive results. Myrrh, historically used as a ritual protector, now makes an appearance as a haunting, deceptive accord—danger flirting with allure. 

Vanilla Bourbon draws on the remarkable legacy of Edmond Albius, whose ingenuity made vanilla possible nearly everywhere. For the vanilla devotees, this is the love letter you’ve been waiting for.

This collection is proof that great perfumery is a series of stories, expertly told—a passport to creativity & individuality.

OrdioLab is truly an artisanal house—not just in name, but in practice. 

each fragrance features a handcrafted element that reflects a dedication to artistry and quality. This creative collective ventures down familiar roads only to find new meaning with every blend. Wild Jasmine is a standout—like walking through a jasmine field at dusk. You can sense the green freshness and floral peak unfolding together into an indescribable experience. 

Mint Rose, an Art and Olfaction winner, captures the beauty of opposites in harmony: both dominant notes dissolve into a seamless blend where every molecule connects. The mint evokes the sensation of rubbing fresh leaves between your fingers, while the rose is petally and alive. Do yourself a favor—explore this remarkable collection.

We’re thrilled to welcome Annindriya to the Stéle collection.

Tipsy Tuberose has quickly become the talk of the tuberose crowd—think coming home from a night out: a little boozy, a little sultry, and just rebellious enough to keep you guessing. This collection exudes craftsmanship by renowned perfumers. 

Let’s not forget Vetiver Rain by the brilliant Christophe Laudamiel. It doesn’t take you into a literal forest, but into the memory of wet greenery—unmistakably vivid, absolutely captivating. 

A must try, grab the discovery set if you're intrigued.

Sarah Baker’s fragrances have finally graced us, direct from London.

These scents don’t whisper—they make an entrance, bold and unapologetic. New to niche? You might want to start elsewhere; Sarah’s collection is anything but shy. Our current infatuation: Pastel Rumours. We’re halfway through our own bottle already. 

It’s a peachy, creamy vanilla that doesn’t just taste like indulgence—it dares you to forget about calories altogether. Fruity cereal (yup, a fruit loop note!), pastel shades, and high-contrast glamour—it’s a technicolor dream.

This house is unabashed in their creations—they don’t sidestep; they look you straight in the eye and dare you to strut.

Byermia is an artisanal fragrance house founded by Ashek Zubayer and based in Australia, drawing deep inspiration from Bangladeshi culture and traditions. 

The brand is dedicated to transforming the way people experience scent, artfully blending layers of rare, natural ingredients to create fragrances rich in lore.

Each Byermia perfume is crafted by hand, capturing life’s significant moments or mythological tales through complex, multifaceted blends that evolve intriguingly on skin—often eliciting that “What are you wearing?” reaction from those around you.

Ashek Zubayer’s approach combines the elegance of vintage perfumery with modern innovation, notably using globally sourced oud, florals, and musks to create scents that are bold, emotional, and impossible to ignore.

Baruti, led by neuroscientist Dr. Spyros Drosopoulos from Amsterdam, reflects cerebral and scientific intensity.

Spyros is a name revered in the indie fragrance community, a mentor and a perfumer who pushes boundaries. The meaning “gunpowder” in Greek is quite apt, as explosive, conceptual fragrances like Mono No Aware (matcha, cherry blossom, cedarwood) and Chai (masala spices, tea, cocoa, steamed milk) have the receipts for the claim.

And can we talk about Hot Cotton? It smells exactly as it sounds, bringing the memories of a fresh pile of laundry right out of your grandmothers dryer. You know, the same clothes dryer she's had since you were a child and has never once, broken.

Another wonderful discovery set to explore.

Cult of Kaori has landed — and they’re almost sold out!

Perfumer Chris Undi has the rare ability to create transportive experiences in fragrance. The concepts are straightforward and miraculously executed. 

Melon Masu is so delectable you’ll want to spray it in your mouth (please don’t). Pear, sake, and cucumber swirl together into cool, fruity magic.

Onsen Minerale is pure perfection — take two deep breaths, close your eyes, and spray. You’ll be transported to Osaka, soaking in an onsen, relaxed as if you were back in the womb. These are photo-realistic scents, so if perfection’s not your thing, we don’t know what to tell you.

Odette Parfum, an independent fragrance house based in New York, is now available at Stéle in Williamsburg!

Known for sophisticated gourmand scents with French-inspired notes, Madeline offers a standout experience: coconut, chantilly cream, almond cake, tonka bean, and vanilla marzipan blend into an elevated, sweet profile with a powdery, delicate cookie note as described in official materials.

The collection is crafted to indulge a sweet tooth while maintaining refined complexity.

Odette crafts fragrances that evoke nostalgia, imagination, and artistry, drawing inspiration from themes of romance and the graceful world of ballet. Each scent is designed to capture the elegance and emotion found in performance and aesthetic storytelling.