This summer has been quite hot and heavy, and we thought just maybe...we wouldn’t care for fragrance as much?
yeah, right. maybe we thought a natural aura would be enough—but alas, we keep reaching for the heaviest of scents. we've grown tired of “scent/season appropriate” fragrances, just as we’re tired of gendered perfumes. The Middle East has been wearing bold, heavy fragrances in cities of eternal sun since the dawn of time.
Marketing is the devil, and it has its hands everywhere, telling us how to feel about signature scents, seasonal scents, gendered scents, and gourmands. We pretend to loathe a gourmand—just kidding, we don’t loathe any fragrance.
but We’re already getting carried away.
We are here to share what's new at Stéle.
We've have had so much going on this summer. We’re all about summer breaks and no-buy blocks, but we need our fix, and our curation keeps on growing.
explore our latest entries...
We’ll open with our most recent arrival, Flâner from Melbourne, Australia—specifically Manhattan Cherry. It is a sophisticated gourmand: lactonic, creamy, and the cherry is muddled and frothy. A dash of sexy with a dose of comfort. We would be remiss not to mention Oud Nur; a cold oud sounds like an impossibility, but it lives!
Speaking of ouds and all that is sublime...
the favorite oud at Stéle is back in stock and is already flying. Oud Sublime from Demolished in Argentina is beyond sublime!
Think a spicy cinnabon without the cinnamon, or that corner market honey bun wrapped in cellophane.
This is a life-changing fragrance for us, and it lasts until death do you part.
A brand that caught our heart this month is Bleu Nour, shaped by its founder’s Middle Eastern and North African heritage
Nour has the gift of synesthesia—their fragrances speak from a different dimension. Canna Crush is a cannabis fragrance that reminds us of that one friend who hotboxed outside the theatre while wearing Jovan Musk. Grab the disco set and deep dive into this creative project.
You must experience Vallense—emerald tinged fragrances formulated on a boat by an English chemist.
Source has been a favorite of ours: a woody praline oud. We know it sounds bonkers, but trust us, it’s everything.
Picture it, you are camping on a mountaintop with a chocolate covered caramel in-hand & a gulp of forest air.
Also, we’re suckers for anything emerald city, the bottle alone is worth a display.
we launched Manuel Mathieu in the US, and Dsire has won our communities hearts.
Haitian-born and Montreal-based, Mathieu channels his multidisciplinary art practice into the world of fragrance.
Each vessel is a sculptural work, designed to echo the earth’s natural curves. Dsire is a true standout—a musky floral bomb you’ll want to spray generously.
This house is rooted in artistry, with all three debut fragrances thoughtfully housed in vessels as tactile and unique as the scents themselves.
We saw the return of IDLE™
This anti-perfume brand’s new extended collection challenges everything we know about scent.
This L.A. based brand offers luminous fragrances designed around experience rather than defined notes.
Cut Continuum has become a fast favorite—imagine a fresh floral, almost like a cut flower on a stainless steel operating table: clean, blooming, and invigorating.
Björn Parfume, hailing from Denmark, infuses its creations with a distinctly artistic spirit
The bottle designs incorporate childlike creativity, with Rose Riot becoming a summer obsession. This fragrance blends rose and jasmine with a creamy, spicy amber base for a bold, high-impact scent.
Holy Smoke is a standout from the collection: smoky, sweet, and anchored by oud, leather, sandalwood, and amber. It’s perfect for anyone wanting something glamourous yet enigmatic; the scent is bold enough to intrigue but elusive enough to surprise.
Rahasya, a modern fragrance house inspired by India, has made an impressive debut
Cutting Rain stands out with fresh, dewy, and floral notes layered on sandalwood and tea, evoking the rush of monsoon rain or the comfort of stepping out freshly showered into the rainy air.
Chapter One and Love Marriage also received strong praise, and the brand is teasing an upcoming chai-inspired perfume we must try.
Each brand brings a distinctive approach—whether it’s anti-perfume minimalism, Indian monsoon memories, or playful, art-driven bottles—making this season’s releases as unique as ever.
After hosting 20+ iconic events in 2025, we took a well-earned break—but couldn’t resist one final surprise: our sole brand launch event of the summer, a highlight that ushered in a bold new chapter for Alloy Studio.
We first met founders Bryson & Eddie at one of our first Stéle events in 2024.
Upon loving their debut fragrances idyllic & silver haze, we were eager to launch the Floressence collection of two new fragrances that signify a new era for the young & fresh brand.
if you're intrigued, grab the new discovery set which features all 4 fragrances.
We've also been blessed with an eternal version of the soundtrack for the evening, custom mixed by Ethereal.ai just for the event. Listen below as you shop!
we've clearly been following the moon a lot lately...
July saw the launch of the Stéle Full Moon Editions, manifesting monthly on the Saturday closest to the full moon. join us in-store for live dj sets, complimentary gifts with purchase and refreshments to guide the shopping experience.
For our August edition, the surprise gift with purchase was Amphora (Primal Yell is our current jam!) while Carloskilledit brought the sunny beats all afternoon long.
You're going to love what we have in store for September. Keep a look out. ✨
let's forget Stéle for just a moment.
how is your summer fragrance journey?
Are you a gourmand girlie? Are you in your masc-for-masc era? Are you here for the basic energy fragrances, just wanting what you want and not worrying about it? Or is this your dark era, where you huff solar notes and goat notes? Wherever you are in your scent journey, we hope you take the time to savor and enjoy. Forget the noise—ignore those who tell you what to chase.
and...hot off the press! we were honored with a beacon award for our curation.
it has us dreaming of tuxes, a little gold statue, and the perfect award ceremony fragrance. if we had to choose, it would be lunar dust by mabelle o'rama: an explosive burst of stardom.
curating for our community means exploring hundreds of creations to uncover those special ones meant just for you.
it’s a labor of love, and we take pride in seeking out scents that align with our evolving vision.
and now, it's time for us to see each other again!
This weekend, we can do just that.
Stop by Stéle in NoLita on Saturday, August 23rd for some ice cream!
179 Mott Street.
Let's celebrate these everlasting summer days together, serviette style. we'll be wearing ruche.
Until next time...hopefully sooner than later.
We have an exciting season planned for you. ✨
