Serviette Ruche Eau de Parfum

Bold and daring, as if a basket full of fruit floating on a gentle wind.

A burst of invigorating galbanum from Turkey slices through the sugary richness of a ripe raspberry core, mirroring the boldness of youth. Underneath, a soft musk blankets a combination of patchouli and creamy sandalwood.

Top: Black Pepper, Pink Pepper, Nutmeg
Middle: Galbanum, Raspberry
Base: Patchouli, Sandalwood

A moment of boundless potential - where every stranger beckons as a potential comrade, and spring brings endless opportunities.

Founded by perfumer and creative director Trey Taylor, Serviette NYC emerges as a bold new voice in fragrance, blending provocative scents with cultural storytelling. The brand’s name—a playful nod to the French term for “napkin”—reflects its exploration of class and taste, reimagining historical connotations through modern artistry.

Debuting with four distinct fragrances, Serviette NYC pushes boundaries with unconventional notes like kush and diesel, merging unexpected elements into wearable, evocative compositions. Rooted in a mission to revive the essence of refined taste, the brand combines bespoke packaging, custom illustrations, and a deep connection to cultural capital to create fragrances that spark curiosity and elevate everyday moments.