Serviette NYC is like a love letter to the art of scent, born in the dazzling pulse of New York City in 2024. Created by Trey Taylor, a self-taught perfumer with a storyteller’s soul, these fragrances don’t just smell good—they narrate the unspoken language of class and culture.

And here’s the twist: the name itself, “Serviette,” is a cheeky nod to social snobbery, a forgotten word that once separated the “in-crowd” from the rest. These scents are all about style, identity, and a little bit of secret sass.

Because in a city that never sleeps, your perfume has to say something as bold as you do.