Rising Sun

A gradual build from quiet citrus brightness to a richer warmth that feels focused and intentional.

Bitter orange and cardamom give you a clear, luminous opening before sandalwood, patchouli, and tobacco bring a deeper, dry woodiness that feels grounding rather than heavy. As leather, tonka, and vanilla emerge, the overall effect turns smoother, golden, and subtly sweet, creating a glow that fits both daytime clarity and evening calm.

Designed in collaboration with perfumer Joey Rosin of Hoax Parfum, Rising Sun centers on the idea of becoming: a quiet start, a confident middle, and a steady, radiating finish you can reach for when you want warmth, polish, and intention in one bottle.

Please Note: Rite of Way 15 mL bottles are sold without a box.

• Joey Rosin

Rite of Way is a contemporary fragrance house from Brooklyn, New York, creating spirited perfumes that translate mythic archetypes into modern, wearable stories.

Founded by Alex Brands, the brand designs each scent as a “portal” into a specific mood, working closely with perfumers to build compositions around elemental ideas like lightning and the rising sun.