Faux Flora No. 1

Fragile, luminous, and a little strange.

A cool brightness rises first, like pale light touching porcelain and the sharp sparkle of citrus in morning air. Soon the feeling softens. Creamy warmth settles in, touched with salt and the powdery hush of iris, like cotton against skin and the faint trace of something human and intimate.

As time passes, the world turns quieter and more mineral: dust, concrete, and warm skin tones wrapped in smooth white musk and glowing woods. It feels both earthly and unreal, like encountering a flower that could only exist in memory or dream.

• Jónsi Birgisson

Fischersund is a family-run perfumery and art collective anchored in downtown Reykjavík, where musician, visual artist, and self-taught perfumer Jónsi — lead vocalist of Sigur Rós — joined siblings Lilja, Ingibjörg, and Sigurrós, along with partners Sindri and Kjartan, to build something that resists easy category. Founded in 2017, it operates out of a space that is simultaneously a shop, a gallery, a venue, and an installation — a place designed, in the brand's own words, to let the senses synthesize and harmonize.

At the center of the practice is handcrafted fragrance: perfumes that are hand-blended and hand-poured in Iceland, drawn from oils and herbs sourced from the Icelandic wild, and packaged sustainably. Lead artisan Sigurrós Birgisdóttir oversees production in the Súðarvogur workshop, where each scent is developed in close conversation with the bespoke music and visual work the collective produces. The result is a body of work in which scent, sound, and image arrive together — not as adjacencies, but as a single sensory argument.