Rite of Way Rising Sun Eau de Parfum

A gradual build from quiet citrus brightness to a richer warmth that feels focused and intentional.

Bitter orange and cardamom give you a clear, luminous opening before sandalwood, patchouli, and tobacco bring a deeper, dry woodiness that feels grounding rather than heavy. As leather, tonka, and vanilla emerge, the overall effect turns smoother, golden, and subtly sweet, creating a glow that fits both daytime clarity and evening calm.

Designed in collaboration with perfumer Joey Rosin of Hoax Parfum, Rising Sun centers on the idea of becoming: a quiet start, a confident middle, and a steady, radiating finish you can reach for when you want warmth, polish, and intention in one bottle.

Top: Bitter Orange, Rosewood Leaf, Cardamom 
Mid: Patchouli, Sandalwood, Tobacco 
Base: Leather, Tonka, Vanilla

Rite of Way is a contemporary fragrance house from Brooklyn, New York, creating spirited perfumes that translate mythic archetypes into modern, wearable stories.

Founded by Alex Brands, the brand designs each scent as a “portal” into a specific mood, working closely with perfumers to build compositions around elemental ideas like lightning and the rising sun.

Alcohol Denat., Fragrance (Parfum), Benzyl Benzoate, Benzyl Salicylate, Citral, Coumarin, Eugenol, Farnesol, Geraniol, Limonene, Linalool.

Vegan. Phthalate Free. Paraben Free.