Karat EG

With an irresistibly provocative Turkish rose at its heart, this modern chypre is anything but ordinary. 

Hints of amber and budding rose nectar mingle with earthy patchouli and lily of the valley, creating a scent that represents both nostalgia and hope for the future. Karat EG is like spring itself - a gentle reminder of the past, but full of endless possibilities for the future.

• Carlos Benaïm

MAISON d’ETTO is a luxury fragrance brand that crafts artisanal scents designed to inspire connection, reflection, and well-being. Each fragrance nurtures the human spirit, fostering intentional connections that resonate with modern sensibilities. Their gender-neutral creations are thoughtfully developed to make a statement and evoke profound emotional responses.

The brand is built on five core aspects of connection—sacred pillars that promote balance and wholeness. These include:

Connection to Self
Connection to Others
Connection to Nature
Connection to the World
Connection to One's Purpose

Drawing inspiration from art, architecture, and design, MAISON d’ETTO reflects a contemporary equestrian lifestyle, offering a unique interpretation of luxury fragrance.

The name "ETTO" combines the concepts of Ethics and Motto, representing the core truths and beliefs that guide individuals through various life experiences. It also embodies the philosophy of "Each To Their Own," empowering wearers to explore their personal meanings without imposing values or beliefs.