Pao Doce

Mr. Brioche is a sweetheart, and he is not shy about it.

Cozy is his entire disposition. He arrives in a warm haze of sweet bread — enveloping, unhurried, sweetness that settles in close rather than announcing itself. Nostalgia comes along with him, unbidden, the way certain smells reach back before thought catches up. Then something shifts under all that comfort. The warmth turns knowing. What felt like a familiar embrace starts to feel like an invitation, soft on the surface and seductive underneath, the purple of memory turning sensual.

Made for anyone who thinks life's small pleasures are worth taking seriously.

A note on labelling: this fragrance is formulated at extrait de parfum strength. The bottle and box read eau de parfum, as the packaging was produced before the current formulation.

• Antonio Lasheras

Pills started where the training should have been. Antonio Lasheras spent years inside olfactory marketing making scents for other companies, and the shortages never let up. Instruction barely existed. Classic and modern formulas were hard to study, the raw materials harder still to get hold of, so the learning happened alone. Mallo, a house of handmade limited compositions, came out of that. Pills was built with Teresa Klus as a lab where creators develop ideas without being told no.

Every Pills fragrance carries a color, since the house gives each emotion a hue. Green belongs to what's untamed and free. Blue holds freshness and depth at once. Collections arrive with their own illustrations and invented characters, worked out with graphic design studios. The perfumes aren't built to be liked by everyone. They're built to provoke, and that suits the people they're made for.