Folkwinds was founded by Jono Bornstein to highlight North American made aromatic materials, designs, and artwork. Rather than working from an abstract idea of place, each fragrance is built as a scent-scape, a composition meant to capture the actual beauty of one specific North American landscape, translated through materials that are primarily natural and American-sourced rather than described from a distance.

That same care extends to the presentation. Caps are machined from solid metal, and patches are cut from leather veg-tanned in the USA, each piece designed to outlast the perfume inside and be carried on afterward, repurposed rather than discarded. The formulas themselves run over 90% natural, built on rare materials such as white ambergris, deer musk, floral absolutes, and sandalwood.