Universal Flowering Seduction Theory Eau de Parfum - Stéle
Subconscious desire.
Universal Flowering

Seduction Theory

Eau de Parfum

$170.00
Size: 50mL

Pickup available at Stéle NoLita

Usually ready in 1 hour

The Story
Enter a realm of subconscious desire.
This provocative scent draws inspiration from Sigmund Freud’s abandoned theories, exploring the hidden depths of attraction and allure.
Notes: Black Currant, Elemi, Jasmine Pearl, Lychee Martini, Myrrh, Tobacco

The fragrance opens with a tantalizing blend of black currant and lychee martini, creating an intoxicating first impression. As it develops, the floral heart of jasmine pearl emerges, intertwining with the resinous notes of elemi and myrrh. The base of tobacco adds a sensual, smoky depth that lingers on the skin.

Seduction Theory is characterized by its ability to evoke complex emotions and memories. It’s a scent that embodies the tension between opposites, the allure of the forbidden, and the power of fantasy. Perfect for those who dare to explore the boundaries of conventional perfumery and embrace their deepest desires.
The Brand

Universal Flowering is a niche perfume brand created by perfumer Courtney Rafuse. The brand’s fragrances are inspired by Rafuse’s memories, both past and future, and explore themes of liminality and eroticism. Her unique approach often incorporates synesthesia in the formulation process.

Rafuse is known for her collaborations with visual artists, fashion designers, and writers. Her work has gained recognition in various media outlets, including Nylon, Airmail, The Toronto Star, and BBC Radio.

In May 2024, Universal Flowering released “Seduction Theory,” a jasmine-centric perfume inspired by projection, fantasy, and Sigmund Freud’s abandoned theories. This launch showcases the brand’s commitment to creating thought-provoking and emotionally resonant scents.

Rafuse is also the co-founder of Gumamina, a side project launched in December 2023 in collaboration with fellow perfumer Marissa Zappas. This venture further demonstrates her innovative approach to perfumery and her ability to create unique olfactory experiences.
The Perfumer