Sour Diesel

A rebellious figure cloaked in charm. Being good can wait until tomorrow.

The sharp tang of rhubarb intertwines with fragile flowers, heightened by a robust intricacy from Egyptian geranium. A pungent hint of kush and Indonesian patchouli are embraced by a lively burst of juniper berry and pink pepper, pulled down by Virginian cedarwood and sandalwood. 

Founded by perfumer and creative director Trey Taylor, Serviette NYC emerges as a bold new voice in fragrance, blending provocative scents with cultural storytelling. The brand’s name—a playful nod to the French term for “napkin”—reflects its exploration of class and taste, reimagining historical connotations through modern artistry.

Debuting with four distinct fragrances, Serviette NYC pushes boundaries with unconventional notes like kush and diesel, merging unexpected elements into wearable, evocative compositions. Rooted in a mission to revive the essence of refined taste, the brand combines bespoke packaging, custom illustrations, and a deep connection to cultural capital to create fragrances that spark curiosity and elevate everyday moments.