Serviette Priscus Eau de Parfum

Sweet, but only just.

Priscus opens in a rush of ripe plum—tart plum wine and soft plum blossom—that leans lush, boozy, and immediately mouth-watering. Heliotrope and osmanthus round the fruit with a gentle floral sweetness, touched with immortelle’s sun-baked depth. The drydown of patchouli and blond woods gives the scent a lasting, fermented glow.

Top: Plum Blossom, Plum Wine, Cinnamon Bark
Middle: Plum, Heliotrope, Osmanthus, Immortelle
Base: Patchouli, Blond Woods

Founded by perfumer and creative director Trey Taylor, Serviette NYC emerges as a bold new voice in fragrance, blending provocative scents with cultural storytelling. The brand’s name—a playful nod to the French term for “napkin”—reflects its exploration of class and taste, reimagining historical connotations through modern artistry.

Debuting with four distinct fragrances, Serviette NYC pushes boundaries with unconventional notes like kush and diesel, merging unexpected elements into wearable, evocative compositions. Rooted in a mission to revive the essence of refined taste, the brand combines bespoke packaging, custom illustrations, and a deep connection to cultural capital to create fragrances that spark curiosity and elevate everyday moments.