Sarah Baker Discovery Set

Twelve personalities —each reflecting moments from wild coastal adventures to plush yacht escapes, city intrigue, verdant stables, and playful nostalgia—creating a journey that feels indulgent and deeply expressive. Discover Sarah Baker perfumes.

Sarah Baker Perfumes is an artist-led fragrance house based in London, founded by American-born visual artist Sarah Baker, whose journey from creating scent-inspired artworks to collaborating with renowned perfumers has transformed olfactory storytelling into immersive, glamour-filled experiences.

Inspired by luxury, high-fashion motifs, and the drama of classic soap operas, each scent is crafted as a unique character in an ongoing narrative. Notably, Sarah Baker once believed herself allergic to perfume due to childhood overexposure, yet this early aversion became the catalyst for a bold exploration into scent and creativity.