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The Story
A laid-back allure, evoking images of denim-clad celebrities.
Bold notes of cedarwood and tonka bean create a cozy and inviting aura, while the unique blend of coriander and cumin adds a touch of ruggedness. Playful and unfussy, this fragrance is enhanced by the informal charm of exotic Peru balsam.
"My inspiration for this fragrance came from a quote by fashion designer Yves Saint Laurent: "I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity — all I hope for in my clothes."
The Notes
The Brand
