Dauphinette, founded in 2018 by Olivia Cheng, is a New York-based brand that embodies joy and sustainability in fashion. Known as “the happiest brand on Earth,” Dauphinette started with upcycled outerwear and has since expanded to include ready-to-wear, accessories, and fragrances.
The brand’s first fragrance, 369, launched in 2023, capturing the essence of Dauphinette’s optimistic spirit. This gender-neutral scent features top notes of lemon, fig, and tomato leaf, heart notes of orchid milk and green tea, and base notes of Hinoki wood, Iso E Super, and musk. The fragrance evokes a sense of “prancing through the forest, levitating, and delicious skin contact”.
Dauphinette’s commitment to sustainability is evident in its use of recycled materials, byproduct fur, leather, and vintage components. The brand’s unique aesthetic incorporates preserved botanicals and repurposed textiles, creating dreamy, complex pieces that tell a story.
From its West Village flagship store to the Met Costume Institute, Dauphinette continues to bloom and inspire. The brand’s name, a feminine twist on the French word for “heir to the throne,” reflects its innovative approach to fashion and fragrance.