Oh Ah Uhm

A familiar room is remade into a place of ritual, where light, flowers & rising smoke gather into something whole.

It begins with the clean lift of bergamot, orange blossom, and coriander, like sunlight crossing a freshly cleared floor. Then a soft gathering of flowers takes over — French lavender and tuberose at the center, with damask rose, lily, acacia, and myrtle folded around them, calm and warm as a slow morning. As the hours pass, everything settles into smoke and wood: white musk, olibanum, atlas cedar, and mahogany drifting through the air like incense at the close of a meditation.

Each part feels small on its own, yet together they make a single, grounded mood — a home turned toward something larger than its rooms.

Woha Parfums began inside an architecture studio. Founded by Spanish architect Antonio Maciá, whose Elche practice draws its name from the idea of a World Of Holistic Architecture, the house treats fragrance as another way of building. Working with perfumer Alejandro Ponsà, Maciá set out to render the studio's own projects as scent — asking how a space is perceived not only through the eyes, but through the nose.
That idea took shape as Liquid Architecture, a planned collection of ten limited-edition fragrances, each tied to one of the studio's earlier projects in Elche and its immediate surroundings. The opening chapter, Calahorra, traces a café conceived through a competition for the historic setting of the city's Calahorra Tower, a structure marked by centuries of change. A later release, Los Ojos de Tu Piel, turned to an industrial building near the Santa Pola salt flats. Slow, artisanal, made with natural materials.