Above The Clouds

Wind meeting glass and steel, at the height of the Jinmao Tower.

The Jinmao Tower is the starting point, taken as a symbol of human ambition and set beside the house's own philosophy of harmony with nature. What it holds is the still moment of standing at that height, where what arrives is clarity.

A brisk, crystalline freshness starts it. White magnolia, Shanghai's city flower, blossoms at the centre in soft luminescence, suspended in mist. Sandalwood, ambergris and Chinese cedar unfold underneath with a steadfast grace that echoes the tower.

ZHUFU takes its name and the form of its bottle from bamboo, and the character for blessing is engraved into the foot of every one. Each release carries a wish: for harmony, long life and gentle prosperity. The house works in natural essential oils and writes a story for every release, so a bottle here starts from persimmons ripening in a basket, tea and tobacco in a cabin on a midsummer night, or the Jinmao Tower.

Chinese cultural symbolism meets contemporary design across a range that runs from a gourmand built on named tea cultivars through to conifer woods and pale florals. The green tea there is Yabukita, Samidori and Okumidori rather than one flat green, the fruit arrives from Haikou, Hainan and Guangdong, and every release names the person who made it.