Treading Water

Treading Water

Hayden Grossman formulates every fragrance in the line, illustrates it, designs it and labels it, working out of a studio in an Oregon apartment. The route in was visual art and illustration. Each batch is mixed, bottled, labeled and assembled by hand, and the operation is exactly as small as that sounds. The illustration on the bottle and the liquid inside it are the same person's work.

Releases come with writing of their own. The strength is decided per release rather than set to a house standard. Limited editions come in small batches. The full ingredient list is published, down to the trade names of the synthetics, and a material that is not vegan is declared on the page it belongs to.