Plastic Love

A neon night in furs.

Strawberry on the lips. Lemon fizzes, and bubblegum floats over a synthetic musk and a warm vanilla.

Parisian house ānti built it around a fictional muse who wears giant pink furs, blows bubblegum bubbles out the back of a limo, and never once picks up a bill — an homage to neon-lit 80s nights and everything unapologetically synthetic.

Perfumer Suzy Le Helley opens it with strawberry, lemon, and bubblegum, landing somewhere closer to conversation hearts and roller-rink nostalgia than anything literal. It softens fast: within minutes, that candy sharpness rounds into something warmer, almost nutty, and by the hour mark it settles into a honeyed vanilla over synthetic musk — closer to an ice cream cone than bubblegum by the end.

It's not built for longevity or a desk job. It's built for a glittery night out, a retro party, a shot of something deliberately unserious.

ānti is a fragrance brand rooted in Paris that draws its inspiration from the earliest days of perfumery, with its name referencing the first perfume known to humankind—a sacred Egyptian preparation said to bridge the living and the afterlife.

Firmly grounded in historical authenticity, ānti revives the essence of forgotten olfactory rituals, unlocking the confidential stories of perfume as humanity’s original form of time travel. The brand avoids inventing heritage, instead unearthing real aromas, some preserved for millennia in ancient vessels, and giving them a modern voice.