BPussy Power

A juicy, peach-forward glow that feels flirty without losing softness.

Korean yuzu and centella add a bright, slightly herbal edge around white peach and Korean pear, so it comes across like a fresh, watery fruit bowl rather than a thick dessert.

As it moves, peach blossom, gentle florals, and skin-like musk lean into creamy woods and warm amber, reading as intimate, musky, and quietly addictive—the kind of thing people lean in to catch rather than something that shouts across the room.

The whole experience is built around dohwa, the Korean idea of peach-blossom magnetism, and translated into a queer, genderless take on beauty that feels playful, tender, and self-assured all at once.

KST Scent began with Kael Jeong and a conviction that the smallest moments carry the most weight. Growing up in Korea, Jeong learned that a shared laugh or a quiet night of inspiration can hold an entire life inside it, and built a fragrance house to translate those moments into scent. The brand lives inside LV1 Studio, the independent perfumery project Jeong runs alongside perfumer James Nguyen.

Half the lineup reaches backward, into Korean childhood: street-food sweetness, late-night drinking, the smell of a neighborhood in winter. The other half reaches for something louder, the thrill of being seen exactly as you are. Jeong lets the two run together instead of choosing, which is the point. The scents are composed by hand, sometimes tender and sometimes deliberately brash, and each one is tied to a moment that actually happened.