IDA

IDA was founded by Ida Giancola, built on the belief that boldness is its own kind of power. Inspired by an era of unapologetic glamour — the kind that filled Studio 54 until sunrise — IDA exists as a direct reaction to the minimalist, skin-first aesthetic that has dominated modern fragrance. Giancola launched the brand as an extension of her own personality: loud, dramatic, and fully committed to a good story.