Frassai

Frassai

Natalia Outeda, a Buenos Aires native and fragrance industry expert, founded FRASSAÏ in 2013. After years of developing scents for global brands, she sought to highlight Argentina and Latin America in high perfumery.

Outeda's dual perspective as an insider and outsider, combined with her extensive industry experience, shapes her unique approach to modern perfumery.

FRASSAÏ began with perfume pendants as art objects, later expanding to scented candles and perfumes that offer olfactory journeys through South America and beyond.