Serviette Byronic Hero Eau de Parfum

For the daring ones who embrace their darkness like a luxurious cloak, unapologetic and bold.

A fusion of rose, clove, and saffron intertwine with the vibrant freshness of fir balsam harvested from the Abies balsamea tree in northeastern Canada. The core delves into decadence - oud and patchouli paint a picture of splendid decay, tinged with the scent of diesel exhaust.

Top: Clove, Saffron
Middle: Rose, Fir Balsam
Base: Oud, Patchouli, Diesel Exhaust

This is contemporary rebellion.

Founded by perfumer and creative director Trey Taylor, Serviette NYC emerges as a bold new voice in fragrance, blending provocative scents with cultural storytelling. The brand’s name—a playful nod to the French term for “napkin”—reflects its exploration of class and taste, reimagining historical connotations through modern artistry.

Debuting with four distinct fragrances, Serviette NYC pushes boundaries with unconventional notes like kush and diesel, merging unexpected elements into wearable, evocative compositions. Rooted in a mission to revive the essence of refined taste, the brand combines bespoke packaging, custom illustrations, and a deep connection to cultural capital to create fragrances that spark curiosity and elevate everyday moments.