Saturday 8AM | Hinoki Buro

The weekend begins in stillness.

Warm steam rises through the soft light of an early hour, carrying the calm strength of hinoki wood. You breathe in its clean warmth as if the air itself has been washed. Pepper and cypress move like gentle motion across skin—alive yet composed—evoking the quiet discipline of a Japanese bath steeped in wood and water. It feels modern, but timeless: a slow ritual that resets the mind and body before the day unfolds. It feels both serene and awake, turning a simple moment into something restorative and quietly radiant.

Notes: Warm Steam Accord, Hinoki, Black Pepper, Bubbles Accord, Elemi, Cypress, Orcanox, Musk

Setchu takes its name from the Japanese phrase “Wayo Setchu” (和洋折衷), a meeting point between Japanese and Western worlds. Founded by designer Satoshi Kuwata, who studied at Central Saint Martins and refined his craft on Savile Row and in global fashion capitals, the brand channels this sense of balance into scent as well as clothing. Each fragrance begins with classic forms and familiar notes, then gently twists them, fusing Japanese restraint and Western richness into compositions that feel quietly new yet instantly wearable. Based in Milan, Setchu perfumes are crafted as everyday essentials—subtle, functional, and made to move fluidly between genders, moods, and occasions.

• Julie Massé