Quarter To Five (4:45)

Inspired by the moment of confusion and elation you feel as you leave the steamy darkness of the bar and walk into the fresh air and light of a summer morning after all the bars have closed at Quarter to Five in the morning.

Steamy air and sticky floors
Secrets shouted into curious ears
Final song, last call, lights on.
Everyone out.
Out into sunshine and birdsong
Out of the darkness into hyperlight
Pitch-black chaos blends into a new, crisp morning
Rebirth, afterparty, fast-food
Interlocked arms, singing all the way home

Please Note: 4:45 is a limited edition fragrance that does not arrive boxed.

Fischersund is a family-run perfumery and art collective anchored in downtown Reykjavík, where musician, visual artist, and self-taught perfumer Jónsi — lead vocalist of Sigur Rós — joined siblings Lilja, Ingibjörg, and Sigurrós, along with partners Sindri and Kjartan, to build something that resists easy category. Founded in 2017, it operates out of a space that is simultaneously a shop, a gallery, a venue, and an installation — a place designed, in the brand's own words, to let the senses synthesize and harmonize.

At the center of the practice is handcrafted fragrance: perfumes that are hand-blended and hand-poured in Iceland, drawn from oils and herbs sourced from the Icelandic wild, and packaged sustainably. Lead artisan Sigurrós Birgisdóttir oversees production in the Súðarvogur workshop, where each scent is developed in close conversation with the bespoke music and visual work the collective produces. The result is a body of work in which scent, sound, and image arrive together — not as adjacencies, but as a single sensory argument.