No. 8

A memory of Icelandic summers caught between city edge and open fields.

Flower stalks snap under new sneakers, their green scent tangled with tart rhubarb and the bright crack of citrus. The air hums with bike chains and distant laughter, warmth rising from asphalt dusted with crumbs of orange cake. A mix of sweetness and grit—honeyed garden mischief against the cool shade of Sitka spruce and fir. The wind turns sharp, carrying the damp breath of pine and the metallic shimmer of rain. It feels like a map of childhood—sticky fingers, wild freedom, and the quiet thrum of something about to begin.

Brand new sneakers, crushing fresh flower stalks against hot asphalt.
Mouth full of lemon candy and fingers sticky with motor oil.
Stolen rhubarb from a neighbors garden, peeled, slathered in honey and chewed on.
Orange cake crumble in the pocket of freshly washed clothes.
Arctic wind blowing through hair in a damp pine forest.

Fischersund is a family-run perfumery and art collective anchored in downtown Reykjavík, where musician, visual artist, and self-taught perfumer Jónsi — lead vocalist of Sigur Rós — joined siblings Lilja, Ingibjörg, and Sigurrós, along with partners Sindri and Kjartan, to build something that resists easy category. Founded in 2017, it operates out of a space that is simultaneously a shop, a gallery, a venue, and an installation — a place designed, in the brand's own words, to let the senses synthesize and harmonize.

At the center of the practice is handcrafted fragrance: perfumes that are hand-blended and hand-poured in Iceland, drawn from oils and herbs sourced from the Icelandic wild, and packaged sustainably. Lead artisan Sigurrós Birgisdóttir oversees production in the Súðarvogur workshop, where each scent is developed in close conversation with the bespoke music and visual work the collective produces. The result is a body of work in which scent, sound, and image arrive together — not as adjacencies, but as a single sensory argument.