FLOTHOLT

Through the hush of the North Atlantic, a current of smoke and salt moves beneath the air.

Spruce needles glint with citrus brightness before giving way to weathered wood and wind-scoured leather. The surface churns—brine, seaweed, a trace of amber like warmth found in the dark. It feels both solitary and alive, a reminder of endurance and renewal amid the vast unknown. Born from Iceland’s restless coastline and created in celebration of shared hope, this hand-crafted creation carries the pulse of the sea and the steady glow that follows every storm.

Floating in the pitch black salt. 
Sea.
Briny hair and leather.
Burnt driftwood, still air, embers.
Look, endless horizon.
A ray of light.

Fischersund is a family-run perfumery and art collective anchored in downtown Reykjavík, where musician, visual artist, and self-taught perfumer Jónsi — lead vocalist of Sigur Rós — joined siblings Lilja, Ingibjörg, and Sigurrós, along with partners Sindri and Kjartan, to build something that resists easy category. Founded in 2017, it operates out of a space that is simultaneously a shop, a gallery, a venue, and an installation — a place designed, in the brand's own words, to let the senses synthesize and harmonize.

At the center of the practice is handcrafted fragrance: perfumes that are hand-blended and hand-poured in Iceland, drawn from oils and herbs sourced from the Icelandic wild, and packaged sustainably. Lead artisan Sigurrós Birgisdóttir oversees production in the Súðarvogur workshop, where each scent is developed in close conversation with the bespoke music and visual work the collective produces. The result is a body of work in which scent, sound, and image arrive together — not as adjacencies, but as a single sensory argument.