When Rodrigo Flores-Roux was four, he mischievously took a perfume bottle from his aunt’s drawer because he found it beautiful. The bottle leaked, filling the room with scent and staining his shorts, leading to a scolding from his mother and grandmother. This incident sparked his lifelong passion for fragrance.

Flores-Roux went on to study biology in Mexico before attending perfumery school in France. He began his career in 1991, returning to Mexico after his studies. Known for his exuberant, maximalist style, he draws inspiration from history, art, and his Mexican heritage. He describes his perfumes as bold, complex, and evolving-never subtle-reflecting his wide-ranging interests and distinctive creative voice.