Belinda Smith, a native Australian, grew up in rural New South Wales, where her love for nature and botanical aromas began. After moving to the United States, fragrance became a way to connect with memories and places. Spotting a gap in the market, she founded a line of clean, sustainable luxury perfumes that balance transparency with sensory richness.

A mother of two, Smith advocates for safer products and environmental preservation. Her Australian roots, travels, music, and art—from poets like Patti Smith to painters like Mark Rothko—inspire her work. She believes in the transformative power of fragrance, crafting ethically sourced scents that are both transportive and sensorial.