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Then comes a whisper of incense and smooth woods, a gentle grounding that feels both ancient and new. It carries the balance of two worlds: Japanese purity and French refinement. Bright yet meditative, it becomes a ritual for the middle of the week—a breath of clarity, a moment of harmony, a zest that lingers long after the sun lowers.\u003c\/p\u003e\n","brand":"Setchu","offers":[{"title":"100mL","offer_id":45582253523001,"sku":"SETCHU-WEDNESDAY-5PM-YUZU-EDP-100ML","price":245.0,"currency_code":"USD","in_stock":false},{"title":"Sample","offer_id":45582253555769,"sku":"SETCHU-WEDNESDAY-5PM-YUZU-EDP-SAMPLE","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1324\/1401\/files\/1_SETCHU_PERFUME_YUZU.jpg?v=1774448632"},{"product_id":"setchu-thursday-1-pm-ayu-eau-de-parfum","title":"Setchu Thursday 1PM | Ayu Eau de Parfum","description":"\u003ch5\u003eThe midday sun drifts over a slow Japanese river.\u003c\/h5\u003e\n\u003cp\u003eThe air is bright with the calm freshness of cucumber and the soft salt of red seaweed, rising like sunlight glinting on ripples. Everlasting flowers from the southern French coast add a warm shimmer, blending the gentle warmth of land and sea. As it settles, hints of cedarwood and moss deepen the mood—serene, grounded, quietly joyful. 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It holds that in-between hour—half wake, half memory—where simplicity turns intimate and the night feels endless.\u003c\/p\u003e\n","brand":"Setchu","offers":[{"title":"100mL","offer_id":45582276329529,"sku":"SETCHU-FRIDAY-2AM-TATAMI-EDP-100ML","price":245.0,"currency_code":"USD","in_stock":true},{"title":"Sample","offer_id":45582276362297,"sku":"SETCHU-FRIDAY-2AM-TATAMI-EDP-SAMPLE","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1324\/1401\/files\/TATAMI_SIDE.jpg?v=1774486387"},{"product_id":"setchu-saturday-8-am-hinoki-buro-eau-de-parfum","title":"Setchu Saturday 8AM | Hinoki Buro Eau de Parfum","description":"\u003ch5\u003eThe weekend begins in stillness.\u003c\/h5\u003e\n\u003cp\u003eWarm steam rises through the soft light of an early hour, carrying the calm strength of hinoki wood. You breathe in its clean warmth as if the air itself has been washed. Pepper and cypress move like gentle motion across skin—alive yet composed—evoking the quiet discipline of a Japanese bath steeped in wood and water. It feels modern, but timeless: a slow ritual that resets the mind and body before the day unfolds. It feels both serene and awake, turning a simple moment into something restorative and quietly radiant.\u003c\/p\u003e\n","brand":"Setchu","offers":[{"title":"100mL","offer_id":45582295007289,"sku":"SETCHU-SATURDAY-8AM-HINOKI-EDP-100ML","price":245.0,"currency_code":"USD","in_stock":true},{"title":"Sample","offer_id":45582295040057,"sku":"SETCHU-SATURDAY-8AM-HINOKI-EDP-SAMPLE","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1324\/1401\/files\/hinoki2.png?v=1774486387"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0628\/1324\/1401\/collections\/SETCHULOGO-5841277.webp?v=1774486268","url":"https:\/\/stele.nyc\/collections\/setchu.oembed","provider":"Stéle","version":"1.0","type":"link"}